Role
Senior UI Designer
Senior UI Designer
Product(s) Traffic App (iOS app, Android app, and Windows app), responsive web news media and live stream with live traffic reports.
Problem worth solving
Users want to know what is happening in local news. Users want more video content. Content is only available through traditional broadcast radio. Easy access to traffic reports while driving. Users perceived the brand as dated.
Solution
680News and CityNews share news with their affiliate news outlets. Up to the minute local News, Traffic, and Weather via an instant live radio stream. Through localized news by metropolitan areas and an overhaul of user experience, the brand regained competitiveness. Success was achieved through a 20 percent increase in audience engagement as measured by ComScore.